TFR 2022


Nov. 28 - 9:45 to 10:20 a.m. - Main Stage

- How to innovate to improve the consumer experience in a "Brick & Click" world?

Nicolas Hieronimus -
Managing Director L'Oréal

Nov. 28 - 10:20 to 10:40 a.m. - Main Stage

- Reinventing retail in the face of inflation: Tech & data for efficiency

Elodie Perthuisot -
Chief E-commerce Digital Transformation and Data Officer & EXCOM member, Carrefour

ROOM 1 / 10:30am - 11am 

How to address frontline workers in retail?

Charlotte Zekraoui, Employee Experience Expert at Seagus
Marie Delattre, Senior Customer Success Manager at LumApps

ROOM 2 / 10:30am - 11am

Why are e-retailers moving towards the marketplace model?

Alexis AMMAR- Head of Sales FR/BE/LU - MANGOPAY

ROOM 3 / 10:30am - 11am

Product data quality: a hidden and powerful growth lever

Sébastien Garcin, CEO of YZR

ROOM 4 / 10:30am - 11am

Retail revolution: the consumer has taken over! Analysis, priorities and technologies by Microsoft

Jean-François Gomez - Industry Advisory - Retail, CPG and Consumer Market at Microsoft France

Nov. 28 - 10:40 to 11:30 a.m. - Main Stage

- Making supply resilience a competitive advantage

Nicolas Bouvet - Retail Supply Chain and Operations Lead for Europe, Accenture

David Simchi Levi -
Professor of Engineering Systems, Business and Supply Chain Analytics - MIT

ROOM 2 / 11:00 am - 11:30 am

How did an event-driven architecture accelerate the digital transformation of the Les Mousquetaires group?

Stanislas Lew - Technical IS Manager at STIME
Vincent Rontani, RVP Sales Europe Solace

ROOM 3 / 11:00 am - 11:30 am

"How to build your data organization from the ground up in 6 months? The Fortenova Data Lab case study."

Jérôme Petit, Partner Data Consulting, Artefact

Dragan Mrkajic, Group Digital Transformation Director, Fortenova Grupa Elina
Elina Ashkinazi-Ildi, Data Consulting Director

ROOM 4 / 11:00 am - 11:30 am

2022: a pivotal moment for the evolution of trade

Anthony Meir, Global Go to Market Strategist at commercetools

ROOM 1 / 11am-12pm

The new opportunities of segmented TV to communicate locally, close to your points of sale.

Eric Giordano, Co-founder of The Ramp -
Dimitri Marcadé, Commercial Director of TF1 Pub   

Nov 28 - 11:30am to 12:20pm - Main Stage

- How does Fnac-Darty accelerate the digitalization of its stores with SES-imagotag?

Jeremy Binks
Director of Customer Services & Digital Store
Operations Manager France

Laurence Vallana

Mike Hadjadj
I Love Retail

ROOM 2 / 11:30am-12pm

Unified Commerce: 4 key steps to empower your salespeople and make them actors of your digital transformation. The example of Cultura Belgium

Thomas BOYER- Omnichannel commerce expert - business engineer Product Director Octave

ROOM 3 / 11:30am - 12pm

Conversational Marketing: Increase the performance of your marketing activities with Chat and Conversations.

Quentin Lambert, Chat & Conversations Expert, Sendinblue

ROOM 4 / 11:30am - 12pm

Retail Media: 5 key success factors

Tanguy Pincemin, EMEA Sales Manager at dunnhumby

ROOM 1 / 12:00 - 12:30

How to link consumer and vendor experience? The Balibaris case

Jeremy Domingo - CEO/Founder of Sinfin™
Julien Schneider - Managing Director of Balibaris

ROOM 2 / 12:00 - 12:30

"From point of sale to point of service...the necessary transformation of the physical store".

Isabellle Piat, Principal Solutions Consultant, Manhattan Associates

ROOM 4 / 12:00 - 12:30

The secrets of 20,000 local digital campaigns to boost sales

Bastien Martini - COO -

Nov. 28 - 12:20 to 1:10 p.m. - Main Stage

- Data tools for inflation management

Ayla Ziz -
SVP Global Sales - Chief Customer Officer - Danone

Claude Sarrailh -
Chief Customer and Merchandise officer, Member of the Management Board - METRO AG

Jerome Hamrit -
General Manager In the Memory

Pierre-Alexandre Koch -
Partner at Kearney

Pascal Clouzard -
Co-Founder - Tech for Retail


ROOM 1 / 12:30 - 1:00 pm

Economic challenges ahead: how can retailers adapt through real-time visualization and business process optimization?

Samira Mazian: Global Account Manager Retail Industry Lead, Celonis
Ronan Le Guen: Retail Sales Director, ServiceNow

ROOM 2 / 12:30 - 1:00 pm

How does Carrefour manage its data partnerships with CPGs?

Caroline Notter - Head of Sales Southern Europe - Asana
Emmanuel Malkor - Global Head of FMCG Data Partnerships & Analytics - Carrefour Links

ROOM 3 / 12:30 - 1:00 pm

Be present from the 1st search intention: how to optimize acquisition and conversion online and in store?


Jimmy Barens, Senior Vice President, Global Sales Engineering


ROOM 4 / 12:30 - 1:00 pm

Loyalty at the heart of the online and offline merger

Jean François Gomez, Industry Solution Executive - Retail, CPG and Consumer Market at Microsoft
Dani Soubra, Sales Director at Maxxing


ROOM 2 / 1:00 - 1:30 pm

Web3.0, the revolution in customer knowledge and engagement

Laurent Bergère, Senior Manager Retail, BearingPoint
Riad Lemhachheche, VP Evangelist & Factory, Absolute Labs

ROOM 3 / 1:00 - 1:30 pm

"The efficiency of the Cloud at the service of Retail

Laurent Delannoy - Director of Retail Practice - Inetum


ROOM 4 / 1:00 - 1:30 pm

Boost your data acquisition with your promotional and gamification actions. The AUCHAN example.

Elen BRÛLÉ - Marketing / Gamification Project Manager - AUCHAN RETAIL FRANCE
Florian VINDEL - Digital and Innovation Director - WEEZIO

Chaima KADHI - Consulting Director - AGENCE KEEMIA SHOPPER


ROOM 4 / 1:30-2:00 pm

How Decathlon is transforming with more sustainable models

Yann Carre, Leader Rent Decathlon
Stephane Prudhomme, IMAGREEN - ex Boulanger Location
David Azoulay, Founder of ZIQY


ROOM 1 / 2:00-2:30 pm

What will tomorrow's retail look like? Digital at the heart of performance

Julien Mutter - Senior Account Director
Stéphane Millet - CEO Demooz IFMG


ROOM 2 / 2:00 - 2:30 pm

The Customer, actor of the monetization of his data by Auchan and Naomi

Catherine Vallaeys, CRM Project Manager, Auchan Retail France
Solenn Le Bolay, Marketing Manager, Naomi


ROOM 3 / 2:00 - 2:30 pm

Digital Commerce: What are the challenges for the Product Experience?

Emeric Koda, Head of Southern Europe at Akeneo

Pricer Logo

ROOM 4 / 2:00 - 3:00 pm

How to optimize the impact of the electronic label in store?
The secrets of a successful deployment with the DIY Warehouse

Michel Koch, Managing Director, Diamart Connect
Gwenola Riquin, Project Manager, Entrepôt du Bricolage

Gilles Gagnier, Deputy Managing Director, Pricer France

Nov. 28 - 2:00 to 3:00 p.m. - Main Stage

- Data strategy and partnerships

Sylvia Di Pasquale
Editor-in-Chief, FIgaro Group

Guillaume Cavaroc -
Director of the Retail and E-commerce Division - META

Eric Chemouny - Managing Director Retail & CPG Industries EMEA at Google Cloud

Miguel Gonzalez -
Global Chief Technology & Data Officer - Carrefour


ROOM 1 / 2:30-3:00 pm

OUI PUB, 3 months later

Arnaud LONGATTE - Digital Marketing Director of Nanotera
Jonathan Le Borgne - Editor of "Je Bosse en Grande Distribution


ROOM 2 / 2:30 pm - 3 pm

Which channel generates the best ROI in retail? Email of course! With an ROI of 37€ per euro invested, come and discover the trends and best practices that are currently emerging.

Valentin Bourriaud - Senior Account Executive, Email, Twilio
Alexandra Szynkarski - Senior Product Marketing Manager, Twilio


ROOM 3 / 2:30 pm - 3 pm

Fast & Furious: Supercharge your Composable Commerce Journey

Michael Scholz, VP Product & Customer Marketing

Nov. 28 - 3:00 to 3:30 pm -

- Keynote by Frédéric Duval

Frédéric Duval -
General Manager


ROOM 1 / 3:00 - 3:30 pm

When technology is at the service of your future.

Johann Courtin - Retail Entreprise Architect at HSO
Jean-François Gomez - Industry Solution Executive - Retail, CPG and Consumer Market at Microsoft


ROOM 2 / 3:00 - 3:30 pm

"Administrative and HR management of your stores - Exchange with our expert?"

Axel MOUTERDE Combo product expert

ROOM 3 / 3:00 - 3:30 pm

Ensure large-scale product curation with a well-designed marketplace strategy

Vincent Cotte, Director, Commerce strategy group, Carrefour
Laurent Thoumine, Managing Director Head of Retail in Europe and Consumer Goods in France & Benelux, Accenture

Stanislas Joly, Director Customer Success, Mirakl


ROOM 4 / 3:00 - 3:30 pm

Cloud and digital to improve customer experience and support La Redoute's transformation

Jean-Cédric Costa: Chief Information Officer - La Redoute Xavier Perret: Azure Director - Microsoft France


ROOM 1 / 3:30 pm - 4 pm

How SNCF Connect & Tech trusted Lemonway to secure its mobility marketplace transactions

Martin-Pierre Gaultier, Chief Commercial and Marketing Officer - Lemonway
Yohan Ouaziz, Payment and Fraud Director - SNCF Connect


ROOM 2 / 3:30 pm - 4 pm

Accelerate business growth with an optimal shipping process

Céline Lopes, Team Lead Customer Success at Sendcloud

ROOM 3 / 3:30 - 4:00 pm

5 levers to reduce the Time-to-Market of your digital transformation project

Géraldine Esnault, Director of Operations, Calliope Business Solutions
Mouloud Chermak, Head of Retail BU, Calliope Business Solutions

Richard Charmasson, Associate Director, Aliznet


ROOM 4 / 3:30 - 4:00 pm

Identity and customer experience at the heart of Chronodrive's cloud and microservices transformation strategy

Jérémy Dallois, Founder & CEO for ReachFive
Vianney Waquet, IT Director for Chronodrive
Bruno Jonckheere Account Executive Google Cloud

Nov. 28 - 3:40 to 4:30 p.m. - Main Stage

- Data monetization and Retail Media: A new Eldorado?

Alexandra Suire -
Advertising and Trade Marketing Director - RetailinK by Fnac Darty

Rémi Seners -
Managing Director and Partner - BCG

Samuel Baroukh -
Head Of Marketing & eBusiness - CMO Nestlé France

Olivier Boutin -
Media & Monetization Leader - Valiuz

Tanguy Pincemin -
Head of Western & Southern Europe - Dunnhumby


ROOM 1 / 4:00 - 4:30 pm

Consumers have more choices than ever. Choosing the right growth levers while prioritizing customer needs is key. The example of L'Exception

Gabrielle Litwin, Head of Amazon Pay France
Regis Pennel, founder of L'EXCEPTION


ROOM 2 / 4:00 - 4:30 pm

"360° analytics to optimize the management of your points of sale".

Laurent Meoni, VP Technis Retail, Technis
Arnaud Déplanque, Managing Director, Technis



ROOM 3 / 4:00 - 4:30 pm

The post-purchase experience: an untapped growth lever in eCommerce

Graziella Kaeuffer - Omnichannel Customer Experience Director - Courir
Caroline Gaubert-Amy - Field & Partnership Marketing Manager at Shipup


ROOM 4 / 4:00 - 4:30 pm

Make each employee a player in improving the customer experience

Alena Novikova CX Business Leader, Adeo
Niolas Fillat Y Ardemuy Business Director, Adeo
Hugues Masselin Account Executive, Qualtrics

- Nov. 28 - 4:30 to 5:20 p.m. - Main Stage

- At the heart of circularity, data

Emmanuelle Ledoux -Director of INEC, the National Institute of Circular Economy

Didier Veloso -

François Xavier O'Mahony -
Executive Director Accenture, Lead Sustainability Retail, Fashion & Luxury in Europe

Céline Dumenil -
CSR Director - Auchan Group

Julien Achour -
Leader 2nde life - Decathlon

Nicolas J. Chevalier -
Founder & CEO - E-Commerce Nation


ROOM 1 / 4:30 pm - 5 pm

BIGCOMMERCE - Demystifying headless.

Maïwenn Lecomte, Country lead France, BigCommerce
Hadi Farhat, Senior Sales Engineer, BigCommerce


ROOM 2 / 4:30 pm - 5 pm

Top 10 2023 trends in last mile delivery.

Matthieu Bonenfant, CMO of Woop
Elodie Guessas, Digital Marketing Manager of Woop


ROOM 3 / 4:30 pm - 5 pm

How does TAO use Snowflake to enrich its customer knowledge in a 360 customer strategy?

Guillaume Porquier - Director of Information Systems - Tape à l'oeil
Sébastien Denche - Sales Director - Snowflake

ROOM 4 / 4:30 pm - 5 pm

"Amazon's retail strategy at the fingertips of all retailers How to develop an innovative relationship with your suppliers?"

Romain PARENT, Managing Director and Director of Strategy at Shippingbo
Maxime ZABLOT, Director of Partnerships at Shippingbo

ROOM 1 / 5pm



ROOM 2 / 5:00 - 5:30 pm

"Life Centricity - The new formula for growth through relevance"

François Phan (Creative Growth & Product Innovation, Associate Director at Accenture Song)
Corentin Monot (Head of Communications & Content, Director at Accenture Song)

ROOM 3 / 5:00 - 5:30 pm

The secrets of retail brands that have "cracked" influence

Quentin Bordage CEO Kolsquare


ROOM 4 / 5:00 - 5:30 pm

Capgemini and L'Oréal: the digital twin of beauty products as a vehicle for customer engagement

Charlotte Pierron-Perles, Head of Data and AI services, Capgemini Invent
Stéphane Lannuzel, Director of the Beauty Tech program, L'Oréal

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