TFR 2022
NOVEMBER 28 CONFERENCE PROGRAM
Nov. 28 - 9:45 to 10:20 a.m. - Plenary Room
- How to innovate to improve the consumer experience in a "Brick & Click" world?
Nicolas Hieronimus -
Managing Director L'Oréal
Nov. 28 - 10:20 to 10:40 a.m. - Plenary Room
- Reinventing retail in the face of inflation: Tech & data for efficiency
Elodie Perthuisot -
Chief E-commerce Digital Transformation and Data Officer & EXCOM member, Carrefour
ROOM 1 / 10:30am - 11am
How to address frontline workers in retail?
Charlotte Zekraoui, Employee Experience Expert at Seagus
Marie Delattre, Senior Customer Success Manager at LumApps
ROOM 2 / 10:30am - 11am
Why are e-retailers moving towards the marketplace model?
ROOM 3 / 10:30am - 11am
Product data quality: a hidden and powerful growth lever
Sébastien Garcin, CEO of YZR
ROOM 4 / 10:30am - 11am
Retail revolution: the consumer has taken over! Analysis, priorities and technologies by Microsoft
Nov. 28 - 10:40 to 11:30 a.m. - Plenary Room
- Making supply resilience a competitive advantage
Nicolas Bouvet -
Retail Supply Chain and Operations Lead for Europe, Accenture
David Simchi Levi -
Professor of Engineering Systems, Business and Supply Chain Analytics - MIT
ROOM 2 / 11:00 am - 11:30 am
How did an event-driven architecture accelerate the digital transformation of the Les Mousquetaires group?
Stanislas Lew - Technical IS Manager at STIME
Vincent Rontani, RVP Sales Europe Solace
ROOM 3 / 11:00 am - 11:30 am
"How to build your data organization from the ground up in 6 months? The Fortenova Data Lab case study."
Jérôme Petit, Partner Data Consulting, Artefact
Dragan Mrkajic, Group Digital Transformation Director, Fortenova Grupa Elina
Elina Ashkinazi-Ildi, Data Consulting Director
ROOM 4 / 11:00 am - 11:30 am
2022: a pivotal moment for the evolution of trade
ROOM 1 / 11am-12pm
The new opportunities of segmented TV to communicate locally, close to your points of sale.
Eric Giordano, Co-founder of The Ramp -
Dimitri Marcadé, Commercial Director of TF1 Pub 
Nov 28 - 11:30am to 12:20pm - Plenary Room
- How does Fnac-Darty accelerate the digitalization of its stores with SES-imagotag?
Jeremy Binks
Director of Customer Services & Digital Store
Operations Manager France
Laurence Vallana
SES-imagotag
Mike Hadjadj
I Love Retail
ROOM 2 / 11:30am-12pm
Unified Commerce: 4 key steps to empower your salespeople and make them actors of your digital transformation. The example of Cultura Belgium
Thomas BOYER- Omnichannel commerce expert - business engineer Product Director Octave
ROOM 3 / 11:30am - 12pm
Conversational Marketing: Increase the performance of your marketing activities with Chat and Conversations.
Quentin Lambert, Chat & Conversations Expert, Sendinblue
ROOM 4 / 11:30am - 12pm
Retail Media: 5 key success factors
Tanguy Pincemin, EMEA Sales Manager at dunnhumby
ROOM 1 / 12:00 - 12:30
How to link consumer and vendor experience? The Balibaris case
Jeremy Domingo - CEO/Founder of Sinfin™
Julien Schneider - Managing Director of Balibaris 
ROOM 2 / 12:00 - 12:30
"From point of sale to point of service...the necessary transformation of the physical store".
Isabellle Piat, Principal Solutions Consultant, Manhattan Associates
ROOM 4 / 12:00 - 12:30
The secrets of 20,000 local digital campaigns to boost sales
Bastien Martini - COO - DeepReach.com
Nov. 28 - 12:20 to 1:10 p.m. - Plenary Room
- Data tools for inflation management
Ayla Ziz -
SVP Global Sales - Chief Customer Officer - Danone
Claude Sarrailh -
Chief Customer and Merchandise officer, Member of the Management Board - METRO AG
Jerome Hamrit -
General Manager In the Memory
Pierre-Alexandre Koch -
Partner at Kearney
Pascal Clouzard -
Co-Founder - Tech for Retail
ROOM 1 / 12:30 - 1:00 pm
Economic challenges ahead: how can retailers adapt through real-time visualization and business process optimization?
Samira Mazian: Global Account Manager Retail Industry Lead, Celonis
Ronan Le Guen: Retail Sales Director, ServiceNow
ROOM 2 / 12:30 - 1:00 pm
How does Carrefour manage its data partnerships with CPGs?
Caroline Notter - Head of Sales Southern Europe - Asana
Emmanuel Malkor - Global Head of FMCG Data Partnerships & Analytics - Carrefour Links
ROOM 3 / 12:30 - 1:00 pm
Be present from the 1st search intention: how to optimize acquisition and conversion online and in store?
Jimmy Barens, Senior Vice President, Global Sales Engineering
ROOM 4 / 12:30 - 1:00 pm
Loyalty at the heart of the online and offline merger
Jean François Gomez, Industry Solution Executive - Retail, CPG and Consumer Market at Microsoft
Dani Soubra, Sales Director at Maxxing
ROOM 2 / 1:00 - 1:30 pm
Web3.0, the revolution in customer knowledge and engagement
Laurent Bergère, Senior Manager Retail, BearingPoint
Riad Lemhachheche, VP Evangelist & Factory, Absolute Labs
ROOM 3 / 1:00 - 1:30 pm
"The efficiency of the Cloud at the service of Retail
Laurent Delannoy - Director of Retail Practice - Inetum
ROOM 4 / 1:00 - 1:30 pm
Boost your data acquisition with your promotional and gamification actions. The AUCHAN example.
Elen BRÛLÉ - Marketing / Gamification Project Manager - AUCHAN RETAIL FRANCE
Florian VINDEL - Digital and Innovation Director - WEEZIO
Chaima KADHI - Consulting Director - AGENCE KEEMIA SHOPPER
ROOM 4 / 1:30-2:00 pm
How Decathlon is transforming with more sustainable models
Yann Carre, Leader Rent Decathlon
Stephane Prudhomme, IMAGREEN - ex Boulanger Location
David Azoulay, Founder of ZIQY
ROOM 1 / 2:00-2:30 pm
What will tomorrow's retail look like? Digital at the heart of performance
Julien Mutter - Senior Account Director
Atmospheres
Stéphane Millet - CEO Demooz IFMG 
ROOM 2 / 2:00 - 2:30 pm
The Customer, actor of the monetization of his data by Auchan and Naomi
Catherine Vallaeys, CRM Project Manager, Auchan Retail France
Solenn Le Bolay, Marketing Manager, Naomi
ROOM 3 / 2:00 - 2:30 pm
Digital Commerce: What are the challenges for the Product Experience?
Emeric Koda, Head of Southern Europe at Akeneo
ROOM 4 / 2:00 - 3:00 pm
How to optimize the impact of the electronic label in store?
The secrets of a successful deployment with the DIY Warehouse
Michel Koch, Managing Director, Diamart Connect
Gwenola Riquin, Project Manager, Entrepôt du Bricolage
Gilles Gagnier, Deputy Managing Director, Pricer France
Nov. 28 - 2:00 to 3:00 p.m. - Plenary Room
- Data strategy and partnerships
Guillaume Cavaroc -
Director of the Retail and E-commerce Division - META
Eric Chemouny -
Managing Director Retail & CPG Industries EMEA at Google Cloud
Miguel Gonzalez -
Global Chief Technology & Data Officer - Carrefour
ROOM 1 / 2:30-3:00 pm
OUI PUB, 3 months later
Arnaud LONGATTE - Digital Marketing Director of Nanotera
Jonathan Le Borgne - Editor of "Je Bosse en Grande Distribution
ROOM 2 / 2:30 pm - 3 pm
Which channel generates the best ROI in retail? Email of course! With an ROI of 37€ per euro invested, come and discover the trends and best practices that are currently emerging.
Valentin Bourriaud - Senior Account Executive, Email, Twilio
Alexandra Szynkarski - Senior Product Marketing Manager, Twilio
ROOM 3 / 2:30 pm - 3 pm
Fast & Furious: Supercharge your Composable Commerce Journey
Michael Scholz, VP Product & Customer Marketing
Nov. 28 - 3:00 to 3:30 pm -
- Keynote by Frédéric Duval
Frédéric Duval -
General Manager Amazon.com
ROOM 1 / 3:00 - 3:30 pm
When technology is at the service of your future.
Johann Courtin - Retail Entreprise Architect at HSO
Jean-François Gomez - Industry Solution Executive - Retail, CPG and Consumer Market at Microsoft
ROOM 2 / 3:00 - 3:30 pm
"Administrative and HR management of your stores - Exchange with our expert?"
Axel MOUTERDE Combo product expert
ROOM 3 / 3:00 - 3:30 pm
Ensure large-scale product curation with a well-designed marketplace strategy
Vincent Cotte, Director, Commerce strategy group, Carrefour
Laurent Thoumine, Managing Director Head of Retail in Europe and Consumer Goods in France & Benelux, Accenture
Stanislas Joly, Director Customer Success, Mirakl
ROOM 4 / 3:00 - 3:30 pm
Cloud and digital to improve customer experience and support La Redoute's transformation
Jean-Cédric Costa: Chief Information Officer - La Redoute Xavier Perret: Azure Director - Microsoft France
ROOM 1 / 3:30 pm - 4 pm
How SNCF Connect & Tech trusted Lemonway to secure its mobility marketplace transactions
Martin-Pierre Gaultier, Chief Commercial and Marketing Officer - Lemonway
Yohan Ouaziz, Payment and Fraud Director - SNCF Connect
ROOM 2 / 3:30 pm - 4 pm
Accelerate business growth with an optimal shipping process
ROOM 3 / 3:30 - 4:00 pm
5 levers to reduce the Time-to-Market of your digital transformation project
Géraldine Esnault, Director of Operations, Calliope Business Solutions
Mouloud Chermak, Head of Retail BU, Calliope Business Solutions
Richard Charmasson, Associate Director, Aliznet
ROOM 4 / 3:30 - 4:00 pm
Identity and customer experience at the heart of Chronodrive's cloud and microservices transformation strategy
Nov. 28 - 3:40 to 4:30 p.m. - Plenary Room
- Data monetization and Retail Media: A new Eldorado?
Alexandra Suire -
Advertising and Trade Marketing Director - RetailinK by Fnac Darty
Rémi Seners -
Managing Director and Partner - BCG
Samuel Baroukh -
Head Of Marketing & eBusiness - CMO Nestlé France
Olivier Boutin -
Media & Monetization Leader - Valiuz
Tanguy Pincemin -
Head of Western & Southern Europe - Dunnhumby
ROOM 1 / 4:00 - 4:30 pm
Consumers have more choices than ever. Choosing the right growth levers while prioritizing customer needs is key. The example of L'Exception
Gabrielle Litwin, Head of Amazon Pay France
Regis Pennel, founder of L'EXCEPTION
ROOM 2 / 4:00 - 4:30 pm
"360° analytics to optimize the management of your points of sale".
Laurent Meoni, VP Technis Retail, Technis
Arnaud Déplanque, Managing Director, Technis
SHIPUP
ROOM 3 / 4:00 - 4:30 pm
The post-purchase experience: an untapped growth lever in eCommerce
Graziella Kaeuffer - Omnichannel Customer Experience Director - Courir
Caroline Gaubert-Amy - Field & Partnership Marketing Manager at Shipup
ROOM 4 / 4:00 - 4:30 pm
Make each employee a player in improving the customer experience
Alena Novikova CX Business Leader, Adeo
Niolas Fillat Y Ardemuy Business Director, Adeo
Hugues Masselin Account Executive, Qualtrics
- Nov. 28 - 4:30 to 5:20 p.m. - Plenary Room
- At the heart of circularity, data
Emmanuelle Ledoux -
Director of INEC, the National Institute of Circular Economy
Didier Veloso -
CEO - GS1
François Xavier O'Mahony -
Executive Director Accenture, Lead Sustainability Retail, Fashion & Luxury in Europe
Céline Dumenil -
CSR Director - Auchan Group
Julien Achour -
Leader 2nde life - Decathlon
Nicolas J. Chevalier -
Founder & CEO - E-Commerce Nation
ROOM 1 / 4:30 pm - 5 pm
BIGCOMMERCE - Demystifying headless.
Maïwenn Lecomte, Country lead France, BigCommerce
Hadi Farhat, Senior Sales Engineer, BigCommerce
ROOM 2 / 4:30 pm - 5 pm
Top 10 2023 trends in last mile delivery.
Matthieu Bonenfant, CMO of Woop
Elodie Guessas, Digital Marketing Manager of Woop
ROOM 3 / 4:30 pm - 5 pm
How does TAO use Snowflake to enrich its customer knowledge in a 360 customer strategy?
ROOM 4 / 4:30 pm - 5 pm
"Amazon's retail strategy at the fingertips of all retailers How to develop an innovative relationship with your suppliers?"
Romain PARENT, Managing Director and Director of Strategy at Shippingbo
Maxime ZABLOT, Director of Partnerships at Shippingbo
ROOM 1 / 5pm
THE JURY
ROOM 2 / 5:00 - 5:30 pm
"Life Centricity - The new formula for growth through relevance"
François Phan (Creative Growth & Product Innovation, Associate Director at Accenture Song)
Corentin Monot (Head of Communications & Content, Director at Accenture Song)
ROOM 3 / 5:00 - 5:30 pm
The secrets of retail brands that have "cracked" influence
Quentin Bordage CEO Kolsquare
ROOM 4 / 5:00 - 5:30 pm
Capgemini and L'Oréal: the digital twin of beauty products as a vehicle for customer engagement
Charlotte Pierron-Perles, Head of Data and AI services, Capgemini Invent
Stéphane Lannuzel, Director of the Beauty Tech program, L'Oréal
