TFR 2022
NOVEMBER 29 CONFERENCE PROGRAM

Nov. 29 - 10:00 to 10:20 a.m. - Plenary Room
- Marketplace: changing the e-commerce paradigm
Emmanuel Grenier -
CEO Cdiscount

ROOM 1 / 10:00am-10:30am
Unified Commerce in a Real-Time Economy
Balaram Dinard, Business Development, Syndigo France

ROOM 2 / 10:00 am - 10:30 am
Microsoft Teams and Rise Up: Revolutionizing Learning in the Workflow
Robin Doudoux, Product Marketing Manager @Microsoft
Rosario Ortiz, Sales & Learning Consultant @Rise Up

ROOM 3 / 10:00 am - 10:30 am
How does Monoprix modernize and streamline its processes thanks to data?
Benoît Grimaud - Data Application Manager - Monoprix
Matthieu Rouvre - Sales Director - Snowflake

ROOM 4 / 10:00 am - 10:30 am
How Adéo manages its entire product cycle, from design to launch
Rémi Barton: Product Design Engineer - Adéo
Pierre-Alexandre Bernard: Senior Account Executive - Asana
Nov. 29 - 10:20 to 11:10 a.m. - Plenary Room
- How to reenchant the customer experience

Charles Dalibot -
Manager - business solutions - Snap inc

Elise Ducret -
Globe Retail Transformation Director - L'Oréal Luxe

Salvador Arroyo Rocha -
Head of Consumer Products France & Benelux - Netflix

Leslie Serrero -
International Managing Director - CKBG

Vanina L. Herminier -
Journalist

ROOM 1 / 10:30am - 11am
Making parcel returns a growth lever for e-retailers
Paul-Louis Bénard Senior Business Development Manager at Mollie

ROOM 2 / 10:30am - 11am
How does Vente-Unique maximize the potential of its CRM with its customer engagement platform?
Sylvie Brudey-Sarlat, Senior Client Success Manager Emarsys

ROOM 3 / 10:30-11:00 am
AGEC Laws / Climate & Resilience: how to meet the challenges of CSR with new technologies?
Amine Fadil, Pre-Sales PLM Solutions Specialist, Centric Software
Ludovic Corbelet, Sales Executive, Centric Software

ROOM 4 / 10:30-11:00 am
Inflation and the marketplace: extending supply and making models more flexible
François Videlaine, Associate Director, McKinsey
Julien Delbourg, Regional Vice President France, Belgium, Switzerland, Mirakl

ROOM 1 / 11:00-11:30
EPISTO x Auchan Retail - Geolocated consumer surveys - Optimize your locations by asking your targets locally
Gaëlle Cuvelier International Consumer Insights senior
Auchan Retail
Milan Sordet Account Manager at Episto

ROOM 2 / 11:00 am - 11:30 am
PACHA: Technology for the transformation of PAC

ROOM 3 / 11:00-11:30 am
Data, Mobile App and online order tracking: feedback on technology and simplicity for the consumer
Philippe Jacquelinet : Entrepreneur, Founder of Ordeez, CEO of Captain Tortue group
David Renoux : Director of Neopixl and responsible for Smile mobile offer

ROOM 4 / 11:00-11:30 am
Product data: the dawn of a technological and regulatory revolution
DSA and DPP will no longer hold any secrets for you
Sébastien Garcin, CEO of YZR François Deprey, former CEO of GS1

Nov. 29 - 11:10 to 11:30 a.m. -
- The Meta experience
Laurent Solly -
VP Southern Europe
Nov. 29 - 11:30 am to 12:10 pm - Plenary Room
- Revenues and loyalty, reasons to move more aggressively toward NFTs

Nicolas Gauthier -
Chief Information Officer - Kering

Seraphie de Tracy -
Co-founder and CEO - Cohort

Laurent Thoumine -
Managing Director Head of Retail in Europe - Accenture

Pierric Duthoit -
Director Retail Ecommerce and Luxury - META

Jeremy Le Bescont -
Head of the Web3/NFT section at Journal du Net

ROOM 1 / 11:30am-12pm
The secrets of Google reviews
Why and how to boost the local visibility of your stores?
Clément Poupeau, Chief Sales & Marketing Officer - Guest Suite


ROOM 2 / 11:30am - 12pm
"How does Paris Fashion Shops accelerate business for over 120,000 fashion professionals through the Marketplace model?"
Paris Fashion Shops - Jacky Z. Chang - Founder & CEO
Maylis Bernier - Lead Customer Success Manager - MANGOPAY

ROOM 3 / 11:30am - 12pm
Digitization and simplification of decision-making processes: Negotiations, Assortments, Promotions
Emmanuel de Saintignon

ROOM 4 / 11:30am-12pm
Inflation: defining an effective and customer-first pricing and promotions strategy
Luc Prudhon, dunnhumby's expert consultant on pricing and promotions

ROOM 1 / 12:00-12:30
How Yoobic supports the digital transformation of In Vivo Retail's operations
DELPHINE EVIN, Director of Transformation & Performance (In Vivo Retail) Jean-Charles Lepetit, VP Marketing (YOOBIC)

ROOM 2 / 12h-12h30
"Don't let your customers slip through your fingers!
ALFRED, the monitoring of your customer experiences on real devices "
Jérémy Charpentier - Associate Consultant Manager - Architect of the ALFRED platform | B/Acceptance
Geoffrey Costerg - Consultant | B/Acceptance on assignment at Petit Bateau

ROOM 3 / 12:00 - 12:30
How to reconcile customer experience and security in the face of increasingly varied and sophisticated threats
Boris Lecoeur- General Manager France

ROOM 4 / 12:00-12:30 p.m.
What tools should be put in place to succeed in the digital transformation of the retail sector?
Emeline Fosseprez,
Key Account Manager at DocuSign
- Models, Customer Experience and Responsibility: keys and challenges of Marketplaces

Philippe De Chanville -
Co-founder and Co-CEO ManoMano

Philippe Berlan -
CEO La Redoute

François Cousi -
PMP Conseil

Cédric Sanchez -
General Manager Provence Outillage

Vanina L.Herminier -
Journalist

ROOM 1 / 12:30-13:00
OUI PUB, 3 months later
Arnaud LONGATTE - Digital Marketing Director of Nanotera
Jonathan Le Borgne - Editor of Je Bosse en Grande Distribution

ROOM 2 / 12:30-13:00
"Augmented and responsible customer journey".
Laurence Delrue - Engagement manager Consulting Retail - Inetum

ROOM 3 / 12:30 - 1:00 pm
Interflora moves to composable commerce & MACH: the good, the bad & the ugly
Hubert Odendhal, Account Executive at commercetools

ROOM 4 / 12:30 pm - 1 pm
"Store of Tomorrow!" "The new reality of retail in the near future
Clémence Sanlis (Project Hope part of Accenture Song)
Grégory Boulanger (Managing Director, Accenture Strategy & Consulting)

- What place for emotion in this ultra-connected retail world?
Gérard Karsenti -
President and CEO - SAP France

ROOM 2 / 2:00-2:30 p.m.
Mobility: a key factor in improving the in-store customer experience

ROOM 4 / 2:00-2:30 p.m.
Crossed views on the use of data in the retail world: testimony from Rexel and Aware (Les Mousquetaires Group)
Anne-Brisce Grasset: Director, Transformation Data & Digital Product Management - Rexel
Etienne Sanquer: CEO - Aware
Brice Jacquin: Sales Director - Retail, Transport, Travel & Hospitality - Microsoft France
Nov. 29 - 2 to 2:50 p.m. - Plenary Room
- From transaction to collaboration: How Carrefour is transforming the retailer-industry relationship through data

Ancelin LACROIX -
Head of Operations at Carrefour Links

Jean RICHARD DE LATOUR -
International Brands Negotiation Director at Carrefour Group / Head of Carrefour Links

ROOM 1 / 2pm - 3pm
Local at the heart of franprix's digital strategy with The Ramp
Sophie Serrell, Omnichannel Marketing Director of franprix
Romain Achard, co-founder of The Ramp

ROOM 3/ 2:00 pm - 2:30 pm
The challenges of omnichannel: experience, offer, agility.
Stéphane Zantain CIO & Supply Chain, Galeries Lafayette
Rosa Atek-Dunis Global Account Manager, SAP France
Julien Eckersley Solution Advisor, SAP CX

ROOM 2 / 2:30-3:00 pm
Retail in the era of real time
Aomar Bariz - Sales engineer - Solace

ROOM 4 / 2:30 pm - 3 pm
How Monoprix improves its operational efficiency and customer satisfaction with SES-imagotag
Antoine Ancian (Monoprix),
François Robin (SES-imagotag)
Mike Hadjadj (I Love Retail)
Nov. 29 - 2:50 to 3:40 pm -
- Start-up financing

Marc Menasé -
Founder/CEO FOUNDERS Future

Niccolo Manzoni -
Five Seasons Ventures ART PPL 2020

Charlie Perreau -
Head of the Start-up department at Les Echos.

Tatiana Jama -
Founder and General Partner of SISTAFUND

ROOM 1 / 3:00-3:30 pm
SmartPoS: from the crazy challenge of developing an in-house cashiering system to its realization
Armelle Dias
Laurence Azagoh

ROOM 2 / 3:00 - 3:30 pm
"How to optimize the HR management of your stores thanks to digital"
Antoine Loscul CFO of Synalia
Allison Forstin product expert

ROOM 3 / 3:00 - 3:30 pm
Event-based marketing: the only barrier for retailers in 2023 is data control
M'hamed Larbi - Head of Growth France - Nomasei
Valerio Bertino - Account Executive Segment - Twilio

ROOM 4 / 3:00-3:30 pm
Set new standards for loyalty and promotion

ROOM 1 / 3:30-4:00 pm
"Collaborative sales forecasting for a sustainable supply chain
Charlotte Ledoux, CEO & co-founder, Vallai
Fouad Talaouit Mockli, CPO & co-founder, Vallai

ROOM 2 / 3:30 pm - 4 pm
Online services: reconciling security and user experience with CIAM (Customer Identity & Access Management)
Félix Leroy, Key Account Sales Manager, Okta France
Aziz Si Mohammed, Solutions Engineer, Okta France

ROOM 3 / 3:30 - 4:00 pm
"Self-service analytics - a strategic choice for VEEPEE"


ROOM 4 / 3:30-4:00 pm
Circular economy, how to digitize and secure new modes of consumption?
Sophie Belloc, Regional Director France, Transmit Security
Anjan Som, CTO & Co-Founder, Fintecture
Nov. 29 - 3:40 to 4:30 p.m. - Plenary Room
- New payment methods

Neil Pein -
Global Head of Axepta BNP Paribas Group & Head of Payments Transformation

Ferdinand Tomarchio -
Chief Digital Officer - Casino - Monoprix

Joan Burkovic -
CEO Bridge

Pierre Fougeat -
Operations Lead at Lugh

Nicolas J. Chevalier -
Founder & CEO - E-Commerce Nation


ROOM 1 / 4:00-4:30 pm
Paper, digital: what is the right media mix to optimize your in-store traffic?
Henri-Noël Bouvet, Country Manager France at ShopFully

ROOM 3 / 4:00-4:30 pm
"Is Omnichannel a long, quiet river? Courir testifies "
Camille Faure, Omnichannel Manager, Courir Group
INNOVATION AWARD | ROOM 2 | 16H30 - 17H30

- Digital talent and diversity

Cathy Collart Geiger,
CEO, Picard

Nathalie Wright
Chief Digital, Data & Sustainability Officer, Rexel

Stéphane Bout
Senior Partner, McKinsey & Company

Gérald Karsenti
CEO, SAP France

Vanina L. Herminier - Journalist