The French cosmetics leader chose Sensefuel technology to optimize the search engine of its international e-commerce sites.
2 years on, Laetitia Le Moigne testifies to the benefits seen, as well as the prospects offered by the platform and its exclusive AI for optimizing the customer experience and sales performance.

Discover how Kiabi turns today's challenges into tomorrow's opportunities through innovation.

In today's fast-paced retail landscape, 88% of executives admit their organizations are struggling to keep up. The culprit? Ineffective change management.
Join this session to gain practical tools to transform your business and discover how industry leaders like Zippo and Leboncoin master change management and bridge the gap between strategic plans and execution.

In today's fast-changing retail environment, 88% of managers admit that their company is struggling to keep pace. The culprit? Ineffective change management.
Join this session for practical advice on transforming your business, and find out how industry leaders like Zippo and leboncoin are mastering change management and bridging the gap between strategic plans and execution.

Kusmi Tea, Europe's leading organic tea company, unveils its B2B e-commerce approach to developing and securing the loyalty of its reseller network.

Join us to discover how Mon Marché is revolutionizing audience engagement with a disruptive multi-channel strategy that guarantees optimum consumer satisfaction.

Faced with an ever-changing e-commerce landscape, retailers need to transform their operations to meet new customer expectations by offering a fluid, personalized and diversified shopping experience. International expansion, platform models, retail media and diversification into B2B are strategic levers for staying competitive.
Listen to Vertbaudet share its goals for online growth and internationalization, while Djust delivers insights on diversification into B2B. Hosted by Mirakl, this panel will highlight how these trends are shaping the future of e-commerce.

Thanks to Snowflake, Rexel optimizes its data management and analysis, enabling it to improve the experience of its customers and suppliers, and meet their needs more quickly and efficiently.

DOOH took off in 2012, rolling out in environments that more or less already hosted outdoor advertising (transport, malls, etc.).
While the point of sale was little or poorly exploited by advertising screens in recent years, the notion of retail media has shaken up this observation.
The value chain is being disrupted and offers new perspectives for additional revenue or an enriched brand experience at the point of sale.

This feedback will help us understand the challenges involved in implementing AI to generate qualitative tire descriptions (rated 4.6/5 by marketing teams), without hallucinations and tailored to the targeted persona.