Marie-Sophie Fernandes, Customer Marketing and Digital Manager, Marie Heckel, Digital Project Manager at Netto and Marion Staath, Digital Trading Manager at Zenith will be taking part in this feedback session.
They will outline the strategy adopted by the discount chain, which has introduced a new way of consulting promotions.
Accompanied by Geoffroy Stérin, SVP Sales & Strategy at Bonial, they will also share how Netto operates its digital sales communication locally within a network of independents.

The French cosmetics leader chose Sensefuel technology to optimize the search engine of its international e-commerce sites.
2 years on, Laetitia Le Moigne testifies to the benefits seen, as well as the prospects offered by the platform and its exclusive AI for optimizing the customer experience and sales performance.

Thanks to Snowflake, Rexel optimizes its data management and analysis, enabling it to improve the experience of its customers and suppliers, and meet their needs more quickly and efficiently.

At this conference, we'll be discussing the best practices to deploy on Pinterest, a lever still under-exploited by many e-tailers in France. In the company of Pin Ads, an independent agency specializing in Pinterest, we'll be helping a number of brands and retailers (But, Cartier, La Fourche...) to grow their business thanks to Pinterest Ads. We'll be talking about the new AI-boosted format that is Performance+, and we'll present the case study of a client who has fully integrated Pinterest into its media mix.

Meet Optimix, SaaS provider of Pricing and Supply Chain solutions for the retail sector, at our conference on November 26 at 12pm, with a testimonial from our customer Gifi.

In just 45 minutes, learn how a well thought-out and structured project can secure your margins, develop your competitiveness and win the loyalty of your customers.

The themes addressed by Gifi :

- Why and how to rethink your pricing strategy?
- The importance of equipping yourself with a Pricing solution;
- The challenges involved in implementing such a solution;
- Steps to successful implementation;
- The importance of change management;
- The benefits and success criteria of such a project.

Don't miss this opportunity to enrich your knowledge and exchange ideas with a French leader in non-food hard-discounting.

Register now to reserve your place!

Discover how Aroma-Zone uses technology to create a unique competitive advantage in its market. Learn how IT and business collaborate effectively to transform the customer experience. We'll also discuss Aroma-Zone's spectacular growth following their replatforming with commercetools, contentful and MACH Alliance practices.

Generative AI promises a simple solution for rapidly creating professional-quality content and images. However, behind the hype, the reality of digital transformation is often more mixed... This workshop will explain how AI works, its capabilities and its limits, to provide a global reflection and help managers to disentangle the true from the false on generative AI and envisage a digital transformation in line with the realities of their business.
We will present a theoretical section on how generative AI engines work, with particular emphasis on the central role of data - the real fuel for these technologies - in producing personalized, relevant content. We'll then talk about the genesis of Sparkneo and how we co-built a large-scale content generation solution with our digital customers, before demonstrating how our solution can be integrated into the everyday life of companies to facilitate the production of diversified content, optimized according to brand DNA and business data.

Are you ready for Spicelab: a digital marketing platform dedicated to empowering retail through innovative local marketing solutions. Specializing in brand management and marketing automation, Spicelab helps retail to streamline their marketing efforts while maintaining brand integrity. Discover how Spicelab can transform your marketing strategy and drive success!

In-store staff movements have a direct impact on operational performance and customer satisfaction. Optimizing these movements using data can improve productivity, reduce costs and better meet customer needs.

Faced with a changing economic environment and the need to reduce its carbon footprint, the retail sector needs to adapt its models, while meeting the new expectations of customers and employees.

To meet these challenges, the digitalization of the customer journey and team efficiency are at the heart of the value delivered by ChromeOS.

Through our customers' testimonials, discover how ChromeOS can optimize the performance of your teams by harnessing the full potential of the cloud, while delivering a smooth, personalized in-store customer experience.