DOOH took off in 2012, rolling out in environments that more or less already hosted outdoor advertising (transport, malls, etc.).
While the point of sale was little or poorly exploited by advertising screens in recent years, the notion of retail media has shaken up this observation.
The value chain is being disrupted and offers new perspectives for additional revenue or an enriched brand experience at the point of sale.

This workshop celebrates the historic and fruitful collaboration between Decathlon and Orisha Commerce (formerly Openbravo), marked by a continuous process of co-construction.

Background and history:
Relive the beginnings of this relationship, exploring emblematic projects such as the SCO, with the implementation of its RFID technology. The foundation stone of an international trajectory, and the milestones that have marked this collaboration.

Focus on the mPOS project:
Discover the specifics of the in-store mobile checkout project, as a lever for improving the customer experience, integrating both SCO and normal checkout use, with a focus on user feedback and training efforts.

Co-construction approach:
Appreciate the importance of co-construction in this collaboration, where Decathlon and Orisha Commerce work hand in hand to innovate and respond to ever-changing needs.

Results and outlook:
The results achieved testify to the success of the mPOS project, while paving the way for future ambitions: achieving a single check-out and investing in promising new business models.

An opportunity to celebrate the past, present and, above all, the future of this visionary collaboration!

Are you ready for Spicelab: a digital marketing platform dedicated to empowering retail through innovative local marketing solutions. Specializing in brand management and marketing automation, Spicelab helps retail to streamline their marketing efforts while maintaining brand integrity. Discover how Spicelab can transform your marketing strategy and drive success!

UKG and YOOBIC combine the best of their technology with a 100% digital and intuitive solution that enables store managers to optimize the allocation and productivity of their resources according to their priorities and business challenges. The interaction between planning and management of multiple and/or complex activities boosts performance, improves employee satisfaction and provides a global view of efficiency at the point of sale.

Discover how Lagardère Travel Retail is transforming engagement and communication with its field teams thanks to YOOBIC, alongside Charlotte DELMAS, Chief Operational Performance Officer & Chief Operating Officer Europe. Charlotte will outline the operational challenges that led to the adoption of YOOBIC, the specific objectives pursued, and the concrete results achieved. She will explain how YOOBIC, initially deployed to optimize communication, has also made it possible to integrate operational use cases, and how this approach supports team performance.

Through an exclusive study, Scala and Iligo offer you an in-depth understanding of the real opportunity represented by in-store retail media.

Revolutionizing the Customer Experience: How Hanshow is transforming the shopping experience with the Smart Cart and its AI functionalities - Woolworths case study".

- How does BuyBoost Smart Cart, combined with Hanshow e-tags and other AI solutions, fit into the in-store customer journey?
- What are the results in terms of customer experience and employee operational efficiency?
- What future prospects does the solution hold for your business?