This workshop celebrates the historic and fruitful collaboration between Decathlon and Orisha Commerce (formerly Openbravo), marked by a continuous process of co-construction.

Background and history:
Relive the beginnings of this relationship, exploring emblematic projects such as the SCO, with the implementation of its RFID technology. The foundation stone of an international trajectory, and the milestones that have marked this collaboration.

Focus on the mPOS project:
Discover the specifics of the in-store mobile checkout project, as a lever for improving the customer experience, integrating both SCO and normal checkout use, with a focus on user feedback and training efforts.

Co-construction approach:
Appreciate the importance of co-construction in this collaboration, where Decathlon and Orisha Commerce work hand in hand to innovate and respond to ever-changing needs.

Results and outlook:
The results achieved testify to the success of the mPOS project, while paving the way for future ambitions: achieving a single check-out and investing in promising new business models.

An opportunity to celebrate the past, present and, above all, the future of this visionary collaboration!

Meet Optimix, SaaS provider of Pricing and Supply Chain solutions for the retail sector, at our conference on November 26 at 12pm, with a testimonial from our customer Gifi.

In just 45 minutes, learn how a well thought-out and structured project can secure your margins, develop your competitiveness and win the loyalty of your customers.

The themes addressed by Gifi :

- Why and how to rethink your pricing strategy?
- The importance of equipping yourself with a Pricing solution;
- The challenges involved in implementing such a solution;
- Steps to successful implementation;
- The importance of change management;
- The benefits and success criteria of such a project.

Don't miss this opportunity to enrich your knowledge and exchange ideas with a French leader in non-food hard-discounting.

Register now to reserve your place!

In a world where customer experience is becoming an essential lever for loyalty, partnerships play a key role in enriching loyalty programs and creating new opportunities for engagement.
This conference will show you how strategic collaborations can develop customer offerings, increase profitability and strengthen emotional commitment around shared values. Through inspiring case studies, Maxxing and Sia Partners will share best practices on how to make your partnerships a real driver of engagement.

With the exclusive testimony of Vincent Camboulives, Delivery Director, Auchan France.

Attracting, retaining and increasing consumer attention is the raison d'être of every retailer and major brand, in order to win the largest Share of Wallet. To achieve this, however, you need the right KPIs to make the right decisions. In this game, knowing the profiles and behaviors of your consumers makes a real difference, and those of your competitors too.

Consumer insights enable you to identify effective levers to trigger visits and purchases. During this conference, you'll benefit from operational data taken from the NielsenIQ Discover Consumer platform and commented on by David Lecomte, Consumer Panel expert. Among the insights shared: Brand PDM, shopper profiles and behavior, loyalty rates, number of CUs/basket and frequency... the essential keys to steering your marketing actions and strengthening your buyer base.

b.connect is a secure authentication button, with no password and no application to download, launched by the 5 largest French banking groups.
For merchant sites, b.connect improves conversion rates and facilitates the acquisition of new customers, while securing the relationship.

In an increasingly connected world where omnichannel solutions are the heart of the customer experience, the major challenge for retailers is to capitalize on customer data in order to offer individualized customer journeys and provide each customer with a unique and dedicated shopping experience.

Join us to find out how Worldline is helping L'Oréal to set up and manage their Single Customer View (online and offline), giving them a unified 360° view of their customers.

The deployment of a complete Single Customer View has enabled L'Oréal to manage in-house certain solutions, such as their loyalty program, and to roll out new online and in-store services, with one main objective.
To offer an omnichannel experience, personalized and tailored to each customer.

Discover how Aroma-Zone uses technology to create a unique competitive advantage in its market. Learn how IT and business collaborate effectively to transform the customer experience. We'll also discuss Aroma-Zone's spectacular growth following their replatforming with commercetools, contentful and MACH Alliance practices.

Winner of the Grand Prix du Jury at the last Digilocales, DeepReach's multi-local solution for Teract and Cospirit will be presented in detail in a round-table format, covering geoplanning, geolocation campaign management, measurement and advertising optimization. A not-to-be-missed use case for all retail marketing profiles!