- November 26-27, 2024
- Paris Expo - Hall 4
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Ekimetrics is a leading data science and AI solutions provider. For more than 16 years, we have been using data science to optimize marketing and business performance and to transition to a more sustainable performance.
Ekimetrics' ambition is to help companies rethink the way they operate, by reconciling financial indicators and sustainable objectives.
As an independent company, we have offices on three continents: Europe, the Americas and Asia. Since 2006, we have conducted more than 1,000 data science projects in over 50 countries, generating more than €1 billion in profit for our clients.
Manuella Boujard - Partner, Ekimetrics
Jessica Matheron - Data Director, Nestlé
How can a robust data architecture deliver digested, reliable business insights in the shortest possible time? Jessica Matheron, Data Director at Nestlé France, and Manuella Boujard, Partner at Ekimetrics, will review the fundamental points to consider when implementing a successful Marketing Mix Modeling program.
