Easy24, an independent eB2B platform, has chosen Algolia to revolutionize its users' ordering experience for both on-trade (bars, restaurants, hotels) and off-trade (retailers, supermarkets, convenience stores) channels. By integrating Algolia's advanced search, personalization and analysis functionalities, Easy24 has considerably improved the speed of its platform, reduced search times, and increased conversions by 30 to 40%. This workshop explores how search optimization and personalization have enabled Easy24 to meet the diverse needs of its users while supporting its international growth. Come and discover the keys to this successful transformation, from the choice of technology to the impressive results on customer experience and sales performance.