Discover how Aroma-Zone uses technology to create a unique competitive advantage in its market. Learn how IT and business collaborate effectively to transform the customer experience. We'll also discuss Aroma-Zone's spectacular growth following their replatforming with commercetools, contentful and MACH Alliance practices.

As we look to the future, it's clear that the digital landscape is rapidly evolving, driven by new consumer behaviors. It's also clear that companies tools can act as blockers or enablers in following the change.
In this session, Contentful and commercetools will explore how today's tech-savvy shoppers are setting new expectations for e-commerce. With a growing demand for personalized, seamless interactions and the desire for fast, immersive shopping journeys, we'll examine the trends shaping consumer preferences as well as how to get ready for the shift.

Join us as we discuss how businesses can adapt by leveraging headless technologies, including Contentful's flexible content platform and commercetools' innovative solutions, to create dynamic and future-proof experiences. Discover how to anticipate the needs of modern consumers and optimize both the front-end and back-end of your e-commerce ecosystem to align with these evolving expectations. This session will provide actionable insights to ensure your brand remains agile and relevant in a shifting marketplace.