dunnhumby

Stand G95

https://www.dunnhumby.com/

World leader in customer knowledge, dunnhumby draws on its expertise in data science, its innovative solutions and its specialist retail consultants to create value by personalizing the customer experience. A preferred partner of 56 retailers worldwide, dunnhumby is present in 29 countries and employs over 2,000 people. dunnhumby's strategic approach and unique expertise in customer knowledge offer its retail and industrial partners (such as Coop, Walmart Data Ventures, Carrefour, John Lewis, Metro, L'Oréal, Procter & Gamble, and Tesco) a clear competitive advantage in an increasingly omnichannel, digital and constantly evolving environment. Our global vision of retail issues and our modular approach to meeting your business needs: data, customer knowledge, CRM and personalization, media, category management, price and promotion optimization, and supplier monetization, enable you to optimize your investments, develop your teams' expertise, and increase your sales and profits. Visit: dunnhumby.com/france

Workshop

Tuesday, November 26th

- 10:00

- Room 5

Scale your omnichannel retail media business: learnings from Tesco

To grow their retail media business, it is essential that French retailers adopt a solid omnichannel strategy. It's crucial not to limit oneself to a vision centered on physical outlets; even modest e-commerce must be integrated into this global approach. In this keynote, we will analyze the strategy of Tesco, now the UK's leading retail media company, and share concrete recommendations for French retailers.