Havas Factory is the creation and production agency of the Havas group specializing in Retail.
For 30 years, its 200 employees spread between Lille, Reims, Rennes, Puteaux and Pantin have been specialists in the issues of creation and production of the PAC. Drawing on this expertise, Havas Factory created PACHA, a new generation technological solution which makes it possible to produce simultaneously and in real time all the content necessary for the PAC (video, banner, email, catalog, poster, price kit, etc.). and thus helps with the digitalization of the PAC and the implementation of the DCO in a logic of Live Massive Personalization.
This platform selected in 2023 by Castorama and Match allows better commercial efficiency of the PAC and helps with the transformation of organizations as part of the transformation of new Retailers.
Havas Factory is part of the Prose on Pixels network, the new global network of the Havas group which brings together 700 employees around the world.
Virginie Sablé - Director of Development, CSA Géostratégie
David Mingeon - Managing Director, Havas Commerce France
François Barral - President, Havas Factory
Thierry Fontaine-kessar - Director, Csa Data Consulting
PACHA, a live massive personalization solution for the production of PAC assets by Prose ON Pixels
M4, econometric performance management & predictive analytics solution by CSA Data Consulting
Géo Optimizer, Geo-Intelligence solution for local media planning by CSA géostratégie