Tech for Retail 2025

CATALINA

http://www.catalinamarketing.fr

Booth

H83
Catalina is the leader in personalized shopper activation in retail. By analyzing the purchasing behavior of the French, Catalina deploys omnichannel communication strategies for its retail customers (Auchan, Leclerc, Carrefour, Intermarché, Monoprix, Système U and Match) and manufacturers (Nestlé, Andros P&G, Kellogg's...) to recruit and build loyalty, driving your shoppers’ purchases throughout the entire buying journey, from planning at home to their experience in-store or online. 3.8 billion shopping baskets and 49 million loyalty cards are analyzed every year by algorithms specially developed by the company's data-scientists. Tailored to meet the needs of our partners, our gamification solutions (loyalty challenges, instant-win promotions, and more) have already proven successful with numerous European retailers who use them both for their own initiatives and for their brand partners. Catalina personalizes the most relevant message for each consumer in real time. Thanks to a network of 9,000 in-store and drive points of sale, Catalina engages shoppers wherever they are: on mobile, desktop and in-store. Personalized and powerful, campaigns are continuously measured and optimized, to deliver the highest marketing impact at the best ROI. Discover how Catalina leverages personalization to deliver results—and why our solutions have received industry accolades. Catalina employs over 1,400 people on 3 continents.

Products and Services

MARKETING & COMMUNICATION
E-COMMERCE & OMNICHANNEL
Loyalty
CRM marketing
In Store marketing
Pricing and promotions