Pricer is a global leader in digital solutions for retailers who want to improve performance and efficiency without sacrificing the customer shopping experience or the well-being of their employees. Pricer is the only electronic label provider in the world to leverage optical wireless communication technologies to provide retailers with a robust, reliable, scalable, and interoperable platform that is rich with advanced features. Founded in Sweden in 1991, Pricer is present in more than 70 countries and has been supporting major retailers in France and around the world for over 30 years.