THEMES
2026

Productivity, organization, talent: how agentic AI transforms head offices

Automation of administrative tasks, autonomous assistants, impact on head office functions, massive productivity gains, redefining roles, HR transformation (less execution, more steering)

Augmented purchasing: when AI (almost) negotiates for you

Agentic AI applied to sourcing, negotiation and supplier management, cost optimization, real-time steering, new technological dependencies

Autonomous marketing: towards campaigns driven by AI agents

Automated marketing orchestration, personalization at scale, the end of “one-size-fits-all” campaigns, skyrocketing ROI… or loss of control?

Autonomous supply chain: myth or revolution in progress?

Planning, forecasting, and flow management driven by agentic AI Key, resilience, anticipation, cost reduction… but increased reliance on models

Smart warehouses: when AI and robotics redefine logistics

Physical automation + software intelligence, productivity, labor shortages, ROI vs CAPEX 

LLMs & retail: towards a world without search engines?

Agentic shopping, shopping assistants, Generative Engine Optimization (GEA), e-commerce disruption, brand disintermediation, new battle for visibility

Retailers vs CPG: AI is reshuffling the balance of power

Data, pricing, negotiations, platform dependency, whoever controls the data controls the margin

AI & no-code: a unique opportunity to reinvent development

Revolutionizing development tools through AI (copilots, dev agents), accelerating cycles, democratization… but potential technical debt

AI: can Europe still play in the big leagues?

Technological sovereignty, dependence on US/Chinese players, geopolitical stakes, regulation vs. innovation 

Luxury in the era of transformation: reinventing the exceptional

Customer experience, personalization, brand image, tension between hyper-personalization and scarcity

Retail media: the new eldorado... until when?

Revenue diversification, data monetization, profitability, saturation, balancing customer experience vs revenue 

Second-hand & circularity: trend or new business model?

Recommerce, sustainability, margin transformation, new revenue streams vs operational complexity

Augmented store: between retail media and energy sobriety

Point of sale transformation digitalization (screens, data, retail media) low-tech / energy efficiency, contradiction between hyper-tech and sobriety

Regulation & sustainability: brake or accelerator for transformation?

Regulatory constraints (CSRD, data, AI...), business model adaptation, cost vs opportunity

Unified commerce: marketing promise or operational reality?

Omnichannel vs. true system unification, IT complexity, ROI, strategic trade-offs