INVITATION

invites you to Tech For Retail

THE EUROPEAN RETAIL EXHIBITION • Season #6 
November 30 - December 1, 2026 • Paris Expo, Porte de Versailles

Deda Stealth

Exhibitor
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*Offer exclusively for retailers, badge value €440 incl. vat
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Deda Stealth

https://www.dedastealth.com/home
B83
Deda Stealth is an Italian technology company with an international presence, specializing in the fashion and luxury industry. We develop solutions designed to support fashion companies in managing and optimizing their entire value chain, from planning and production to distribution and sales, through a fully omnichannel approach. With a strong presence in Europe and the United States, our offering includes a fashion-dedicated ERP, complemented by innovative solutions for planning, allocation, replenishment, pricing, omnichannel and retail operations.

IT (COMPUTING)E-COMMERCE & OMNICHANNELNEW TECHNOLOGIES / IASUPPLY CHAIN & LOGISTICS
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Nov 30, 2026
12:00 PM12:30 PM
Salle 5
Partner conference

Can Craftsmanship Scale? Gianvito Rossi and Boggi on Building a Seamless Omnichannel Experience Where Every Touchpoint Feels Bespoke

Italian brands have built their reputation on craftsmanship, attention to detail and a deeply personal relationship with their clients. But how do you preserve that uniqueness when the client moves between store, e-commerce, social media and marketplaces, often within the same purchase journey? In this session, the brands Gianvito Rossi and Boggi share how they are rethinking the omnichannel experience to make every interaction feel tailor-made. Each brand speaks from its own perspective, one from luxury footwear and one from contemporary menswear. They discuss the role of data and a unified view of the client. They also cover integration between physical and digital channels, and how AI-native technologies can support store teams instead of replacing them. The result is a concrete look at how excellence can scale without losing its soul.
Marco Benasedo
BoggiChief Information Officer
Tito Simone
Gianvito RossiChief Information Officer
IT (COMPUTING)E-COMMERCE & OMNICHANNELMERCHANDISE & TRADE

THE FUTURE IS NOW!


Tech For Retail, the event that defines the evolution of retail through tech.

Tech for Retail is the European trade show that is reinventing retail. It offers a comprehensive and relevant overview of digital tools and technological and eco-responsible innovations for the retail professions. From Supply Chain to Customer Loyalty, technology is imposing itself on retailers, more and more every day and at every level.
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