Taking Over a Store That Is Changing Its Brand Name: Priorities to Set, Challenges to Overcome, and Key Factors for Success. Testimonial from an Intermarché member.

Nov 30, 2026 | 12:40 PM - 1:10 PM

NEW TECHNOLOGIES / IACONSULTINGHUMAN RESOURCES

Description

1,084 stores have changed their brand in two years, driven by the wave of acquisitions that has been sweeping the retail sector since 2024. But what actually happens on the ground when a store changes its brand? This conference answers that question with a testimonial from Joffrey Lahaye, an Intermarché member since 2020 who runs three stores with his wife. In 2026, they decided to take over the former Colruyt store in Montreux-Château and convert it to an Intermarché. On the agenda: ● the transition process on the ground; ● the staff’s experience and how to support them; ● the factors that facilitated the brand change. Finally, we’ll put this feedback into perspective by comparing it with what we’ve observed at the Casino stores that switched to the Intermarché brand and that we’ve supported.

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