From distribution to performance: how Swarovski is unlocking the full potential of its gift card

Description

Gift cards are no longer limited to a brand’s own sales channels. Distributed through employee benefit platforms, loyalty programmes, employee reward schemes and other partner ecosystems, they help brands extend their reach and connect with new audiences. Through Swarovski’s experience, this conference will explore what it takes to build and scale a gift card distribution network: how to expand touchpoints, turn catalogue presence into real sales, activate partners effectively and make indirect distribution a genuine driver of growth. Alongside Buybox, Swarovski will share its experience and key learnings from developing this channel, at the crossroads of commercial strategy, marketing activation and technology.

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