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Tech For Retail 2026

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Dec 1, 2026
1:20 PM1:50 PM
Salle 4
Partner conference

Hightouch: From idea to reality - Agentic for Marketing

In this workshop, we’ll follow a day in the life of a modern marketer faced with a real-world challenge: boosting repeat purchases. Starting with a simple question in natural language, the agent-based AI analyses customer data, identifies an opportunity, builds a targeted audience, generates content consistent with the brand, launches a multi-channel campaign — email, SMS, push notifications and paid media — and then measures its impact. A practical demonstration to understand how to move from idea to marketing action more quickly and with greater personalisation, control and measurability.

Hightouch

Arthur Le Sciellour
Solutions EngineerHightouch
Sylvain Huprelle
Solutions EngineerHightouch
MARKETING & COMMUNICATION
Dec 1, 2026
1:20 PM1:50 PM
Salle 3
Partner conference

How Fermob enhanced its B2B customer experience and boosted sales with Visiativ Commerce ?

Join Benjamin BALATIN from Fermob as he shares his experience with the deployment of the Visiativ Commerce Suite. Discover how Fermob leveraged its PIM, B2B sales portal, and dedicated digital tools to transform its international B2B customer experience, streamlining processes from product data management to after-sales service. A concrete customer story highlighting key use cases, business benefits, and lessons learned, designed for organizations looking to accelerate and structure their omnichannel strategy.

Visiativ Software

Benjamin Balatin
Directeur Transformation Fermob
Vincent Coelho
Responsable Grands ComptesVisiativ Software
E-COMMERCE & OMNICHANNELCRM & CUSTOMER SERVICE
Dec 1, 2026
1:20 PM1:50 PM
Salle 7
Partner conference

Marketplace: How to Turn Product Data into a Growth Driver — Insights from Zooplus x Algocat

As marketplaces continue to expand their product ranges, product data quality has become a key driver of growth. How can retailers onboard thousands of products faster, improve data completeness and make more products ready to sell? Through the Zooplus x Algocat experience, discover how AI can automate product data enrichment, unlock previously unpublishable products and accelerate time-to-market. A practical discussion focused on the challenges, results and key learnings from this collaboration.

Algocat

Jérémie Marcin
Marketplace Business Development ManagerZooplus
Guillaume Bondelu
Directeur produit et marketingAlgocat
NEW TECHNOLOGIES / IAMARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNEL
Dec 1, 2026
1:20 PM1:50 PM
Salle 5
Partner conference

Trusted Shops

Trusted Shops SARL

Jean-Marc Noël
Co-Founder & CEO Trusted Shops SARL
Dec 1, 2026
1:30 PM1:45 PM
Main Stage
Keynote

More Than Child’s Play: How the LEGO Group Is Winning Over Adults and Transforming Its Retail Stores

Sylvain Munnier
Directeur Général France et IbériaLEGO
Dec 1, 2026
1:50 PM2:35 PM
Main Stage
Conference

Autonomous supply chain: myth or revolution in progress?

Planning, forecasting, and flow management driven by agentic AI Key, resilience, anticipation, cost reduction… but increased reliance on models
Dec 1, 2026
2:00 PM2:30 PM
Salle 1
Partner conference

Brevo x La Compagnie des Animaux

TBA

Brevo

INGRID ASSET
Directrice MarketingLA COMPAGNIE DES ANIMAUX
MARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNELCRM & CUSTOMER SERVICE
Dec 1, 2026
2:00 PM2:30 PM
Salle 4
Partner conference

From fixing to building: how Diptyque is getting its commerce ready for tomorrow with Shopify

Diptyque moved every market to Shopify in one launch. Eugénie Samama shares how a 1961 luxury house left its legacy stack behind, and what comes next for its commerce.

Shopify

NEW TECHNOLOGIES / IAE-COMMERCE & OMNICHANNEL
Dec 1, 2026
2:40 PM3:10 PM
Salle 3
Partner conference

📊 CX: Unlock the power of your data

Data is everywhere. But how can you turn it into a real driver of performance in the retail sector? At Tech for Retail, Zoho will share the keys to turning your data into a competitive advantage. On the agenda: how to centralise information from your various tools, make the most of your CRM, and develop an effective data strategy to better manage your sales, marketing and customer relations. A session packed with practical advice, featuring a case study from our client Allopneus.com and real-world insights to help retailers unlock the full value of their data. See you there! 🚀

Zoho Corporation B.V

Marc Envent
Area Sales ManagerZoho
Thomas Ciezar
Marketing DirectorZoho
NEW TECHNOLOGIES / IAMERCHANDISE & TRADECRM & CUSTOMER SERVICE
Dec 1, 2026
2:40 PM3:10 PM
Main Stage
Conference

Conference : Accenture x Anthropic

Michael Rehfeld
Managing Director, AI & Data - Anthropic Business Group LeadAccenture
Matthieu Leroux
GTMAnthropic
Dec 1, 2026
2:40 PM3:10 PM
Salle 7
Partner conference

Future-Proofing DTC: Building the Tech Foundation for Omnichannel Retail & Loyalty

Direct-to-Consumer (DTC) brands often reach a critical tipping point where digital success outpaces physical retail integration. The next frontier of customer retention means breaking down the silos between booming e-commerce platforms and physical storefronts, ensuring shoppers feel recognized, incentivized, and rewarded across every channel. In this workshop, Talon.One pulls back the curtain on the technical and strategic roadmap required to design a seamless, cross-channel reward system. We will share how to build a scalable omnichannel loyalty blueprint that unifies customer data and drives long-term engagement regardless of where a purchase happens. In this workshop, you will learn: How to bridge the technology gap: Go inside the backend architecture needed to synchronize...

Talon.One

Sophie Allano
Customer Success ManagerTalon.One
MARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNELCRM & CUSTOMER SERVICE
Dec 1, 2026
2:40 PM3:10 PM
Salle 6
Partner conference

How can you push the boundaries of technology to achieve your marketing goals?

When a marketing goal exceeds existing technological capabilities, the solution isn’t to give up on it, but to surround yourself with the right experts to design a tailored solution. Using the real-world example of a retail chain, Solusquare and Dialog Insight will demonstrate how collaboration between an ERP, an e-commerce platform, and a marketing CRM can transform customer data into true drivers of growth. From data centralization to the creation of hyper-personalized and engaging customer journeys, this conference will demonstrate how industry expertise, collaboration, and the selection of flexible technologies enable brands to achieve their marketing goals and accelerate their growth. Translated with DeepL.com (free version)

Dialog Insight

Samuel Barbas
04 88 92 57 70Dialog Insight
CONSULTINGMARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNELCRM & CUSTOMER SERVICE
Dec 1, 2026
3:15 PM3:45 PM
Main Stage
Conference

People First, AI as a Tool

Franck Le Moal
Group Information Technology DirectorLVMH
Eric Briones
Journal du Luxe
Dec 1, 2026
3:20 PM3:50 PM
Salle 2
Partner conference

Beyond products: how to create and scale high-value services in retail

What if the main obstacle to your customers' purchases wasn't the price or the product... but what they have to do after buying it? Furniture to assemble, a TV to mount and set up, an air conditioner to install, a bike to build, a pergola to set up, a home appliance to repair... At Mr.Bricolage, 70% of customers who used the delivery and installation service state they would not have purchased their product without it. At Camif, 60% of customers who used the assembly service state they would have bought their furniture elsewhere or abandoned their purchase without it. Two numbers that challenge a common belief: services don't just generate additional revenue. They trigger purchases, prevent lost sales, and build long-term customer loyalty. The product creates desire. The service...

Dealt

Mickael Braconnier
Dealt
E-COMMERCE & OMNICHANNELCRM & CUSTOMER SERVICESTORE SOLUTIONS / POS
Dec 1, 2026
3:20 PM3:50 PM
Salle 4
Partner conference

Beyond ROAS: From Advertising Overload to Shopper Value — The Orchestration Challenge

52% of French consumers primarily expect retail media to deliver promotions and special offers, according to iligo’s 2025 Retail Media Barometer. What if true advertising performance started with the value delivered to shoppers? As retail media continues to grow, a major challenge is emerging: moving beyond the proliferation of advertising placements to better orchestrate in-store touchpoints, without compromising the shopping experience. How can audio, video and e-paper technologies work together to create meaningful synergies between brand communication, product information and promotional strategies? And how can data and artificial intelligence make these interactions more relevant, contextual and effective? Ikram Mniai, Business Manager – Retail Media Lead at M-Cube, will explore...

M-Cube France

Ikram Mniai
Business Manager - Retail Media LeadM-Cube France
NEW TECHNOLOGIES / IACONSULTING
Dec 1, 2026
3:20 PM3:50 PM
Salle 3
Partner conference

Why general-purpose AI is no longer enough in 2026?

Artificial intelligence has become part of the daily routine of marketing teams. Yet when it comes to energizing a network of brands, taking local specificities into account, or making effective use of field data, general-purpose AI quickly shows its limits. A new stage is already transforming local marketing. After predictive AI and generative AI, we are now seeing the emergence of intelligences capable not only of assisting teams, but also of acting, making decisions, and carrying out actions autonomously, based on the data and context specific to each brand. During this conference, we will decode the shifts reshaping local marketing, the opportunities they create for brand networks, and the strategic questions decision-makers need to ask themselves today to stay one step...

DIGITALEO

NEW TECHNOLOGIES / IAMARKETING & COMMUNICATION
Dec 1, 2026
3:50 PM4:35 PM
Main Stage
Conference

AI-augmented commerce: why product data is becoming the primary driver of trust

Regulatory constraints (CSRD, data, AI...), business model adaptation, cost vs opportunity
Guillaume Fraisse
Directeur Transformation et Digitalisation Marchandise GroupeCarrefour
Thierry Stoedzel
Directeur des Opérations Europe (COO Europe)Ecocert
Xavier Barras
Directeur des Opérations (COO)GS1 France
Fanny Guélin
Senior AI Product Manager - Agentic commerceMirakl
Raphaël Kattan
Expert Retail - Maddyness - Directeur Général Associé TalenCoMaddyness
NEW TECHNOLOGIES / IAE-COMMERCE & OMNICHANNEL
Dec 1, 2026
4:00 PM4:30 PM
Salle 7
Partner conference

Balzac Paris x WAX: Conversational Marketing at the Heart of Meaningful Customer Relationships.

As newsletters lose momentum, Balzac Paris has turned to WhatsApp to build a more direct and personalized relationship with its customers. Alice Bindler (CRM & Acquisition Manager at Balzac Paris) and Guillaume Escolier (CEO and Co-Founder of WAX) will share the behind-the-scenes of this conversational CRM strategy, covering product launch campaigns, automated welcome journeys, abandoned cart reminders, and back-in-stock alerts. The session will explore campaign performance, integration with the existing CRM ecosystem, and future opportunities in customer loyalty, artificial intelligence, and international expansion.

WAX

Alice Bindler
CRM & Acquisition ManagerBalzac Paris
Guillaume Escolier
WAX
MARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNELCRM & CUSTOMER SERVICE
Dec 1, 2026
4:00 PM4:30 PM
Salle 1
Partner conference

The Continuous Evolution of the Digital Experience: Sodexo's Experience with SitecoreAI.

Sitecore

Jure Primorac
Senior Account ExecutiveSitecore
Sory Coulibal
DXP Solution OwnerGroupe Sodexo
NEW TECHNOLOGIES / IAMARKETING & COMMUNICATION
109 sessions
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