Why general-purpose AI is no longer enough in 2026?

Dec 1, 2026 | 3:20 PM - 3:50 PM

NEW TECHNOLOGIES / IAMARKETING & COMMUNICATION

Description

Artificial intelligence has become part of the daily routine of marketing teams. Yet when it comes to energizing a network of brands, taking local specificities into account, or making effective use of field data, general-purpose AI quickly shows its limits. A new stage is already transforming local marketing. After predictive AI and generative AI, we are now seeing the emergence of intelligences capable not only of assisting teams, but also of acting, making decisions, and carrying out actions autonomously, based on the data and context specific to each brand. During this conference, we will decode the shifts reshaping local marketing, the opportunities they create for brand networks, and the strategic questions decision-makers need to ask themselves today to stay one step ahead. Featuring an exclusive testimonial from a retail network.

By

Suggested Sessions

*/