Beyond ROAS: how to steer your e-commerce in the age of AI

Nov 30, 2026 | 10:40 AM - 11:10 AM
NEW TECHNOLOGIES / IA MARKETING & COMMUNICATION E-COMMERCE & OMNICHANNEL

Description

Google, Amazon and LLMs are changing how consumers discover, choose and buy. Product search is moving to Gemini, ChatGPT, or even Claude customer journeys are multichannel, and steering on ROAS or a single channel is no longer enough. In this session, Primelis shares a hands-on approach: which KPIs to track, how to steer media investment and brand visibility across channels, how to track LTV by channel, and what a truly actionable dashboard looks like for a CMO.

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