Selling internationally, yes but profitably: how Lafaurie rethought duties, payments and checkout

Description

International expansion has long been seen as a risky bet for profitability - but with the right levers in place, it can become a real margin driver instead. In this session, Lafaurie shares a concrete, hands-on account of its international journey alongside Global-e, covering three key areas: optimizing customs duties amid an increasingly strict US regulatory environment for B2C shipments, payment performance to build trust and convert customers market by market, and checkout conversion improvements across markets. A session built to give practical takeaways to any brand still hesitant to take the leap internationally and a chance to hear about Lafaurie's latest news and its plans for 2027.

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