From data to profitability: how FRIO Group drives performance across 10 brands from a single platform?

Description

How can product data become a driver of profitability on the international stage? Frio, a multi-brand group whose portfolio includes La Sommelière, Climadiff and Avintage, joins MaPS System to share its experience: a single PIM/DAM foundation that centralises content for all its brands, generates its technical data sheets and distributes them in 17 languages across every sales channel.

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