Retail media: from fragmentation to scale

Description

Since its early days, retail media has come up against the same obstacle: fragmentation. Every retailer has its own formats, audiences and measurement, so a brand planning a national campaign has to piece everything together one retailer at a time. Unlimitail was created to solve this problem by bringing retailers together in a single retail media alliance. In 30 minutes, we will show what changes when that unification reaches scale: one campaign to reach shoppers across France, onsite, offsite and in-store. With a retailer guest appearing for the first time, and an announcement to close.

By

Suggested Sessions

*/