New music strategies for physical retail
Nov 30, 2026 | 2:40 PM - 3:10 PM
Nov 30, 2026 | 2:40 PM - 3:10 PM
Description
Music in stores is no longer just background noise. It helps create an atmosphere, enrich the customer experience, express a brand’s identity and build consistency across a retail network.
This conference explores new music strategies for physical retail and how brands can move from simply playing music to building a meaningful sonic strategy that supports both customer experience and brand identity.

The european retail exhibition
30 november - 1st december 2026 • Paris Expo, Porte de Versailles
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