DQE x Orisha – Zero duplicates, zero returned mail: how La Belle Iloise rethought in-store customer relationships

Description

In store, a customer record is created in seconds at the checkout. That is where typos, incomplete addresses and duplicates creep in, and they later cost returned mail and poorly targeted campaigns. La Belle Iloise chose to fix the problem at the source. With DQE, the Data Quality Expert and their partner Orisha, addresses, emails and phone numbers are verified in real time at the point of sale, and each customer has a single record across every channel. On the agenda: the project background, the in-store rollout and the results on customer data quality. Speakers: Ludovic BLOYET, CIO – La Belle Iloise · Flora WENGEROW, General Manager Unified Commerce – Orisha · Thomas ESBERT, Sales Director – DQE

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