Local SEO & GEO: make your stores the obvious choice for Google, AI... and humans!

Description

Your customers no longer just search for "store near me" on Google. They ask ChatGPT or Gemini where to go, and the AI answers with one or two business names. For retail brands, the visibility battle is now fought store by store, on answers that almost no retail network truly measures yet. Clément Poupeau, CMO at Guest Suite, a local visibility platform used by more than 10,000 brands, explains how AI engines select and then cite a store, and how to track that choice across an entire network. He will cover Google Business Profiles, local website content, structured customer reviews and source consistency. You will leave with a concrete action plan to make each of your stores the obvious recommendation in its neighbourhood.

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