Global vision, local execution: Sephora Collection’s new merchandising workflow

Description

How can you manage a global merchandising strategy without losing the flexibility each market requires? With Retail VR, Sephora Collection is rethinking its workflow to effectively manage categories with very different requirements — from makeup to skincare and accessories. A global vision is defined at the top level, then tailored across regions, countries and individual stores to reflect local market realities. The result? More autonomous marketing and merchandising teams, empowered to create, adapt and roll out their recommendations faster. Go behind the scenes of an international transformation that brings together global consistency, local agility and operational efficiency.

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