Selling What You Can No Longer Sell: How Boulanger Turns Its Inventory into a New Source of Margin with AI

Nov 30, 2026 | 4:40 PM - 5:10 PM
NEW TECHNOLOGIES / IA E-COMMERCE & OMNICHANNEL CSR & CIRCULAR ECONOMY

Description

How does Boulanger manage to industrialize the clearance of its in-store stock on C2C platforms (Le Bon Coin, Vinted)? With Speeral, Boulanger uses AI to automate the sale of products that can no longer be sold as new (display models, customer returns, discontinued lines, etc.) on C2C platforms, generating more margin and driving more in-store traffic.

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