Exister et performer à l’ère de l’IA
Nov 30, 2026 | 12:40 PM - 1:10 PM
Nov 30, 2026 | 12:40 PM - 1:10 PM
Description
The customer buying journey has changed. As we enter the era of Zero-Click Search, answer engines like ChatGPT and Gemini are becoming the new intermediaries between brands and their customers. To stay competitive, it's no longer enough to simply be visible—your brand needs to be recognised and trusted by AI. Join our experts to discover how to optimise your visibility across AI-powered search, strengthen your credibility through customer reviews and social proof, and turn every review response into a trust signal for both consumers and AI algorithms. Learn how to transform customer reviews into a powerful driver of visibility, conversions and brand authority.

The european retail exhibition
30 november - 1st december 2026 • Paris Expo, Porte de Versailles
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