AI-augmented commerce: why product data is becoming the primary driver of trust

Dec 1, 2026 | 3:50 PM - 4:35 PM
NEW TECHNOLOGIES / IA E-COMMERCE & OMNICHANNEL

Description

Regulatory constraints (CSRD, data, AI...), business model adaptation, cost vs opportunity

Presented by

Xavier Barras

Directeur des Opérations (COO)

GS1 France

Guillaume Fraisse

Directeur Transformation et Digitalisation Marchandise Groupe

Carrefour

Fanny Guélin

Senior AI Product Manager - Agentic commerce

Mirakl

Raphaël Kattan

Expert Retail - Maddyness - Directeur Général Associé TalenCo

Maddyness

Thierry Stoedzel

Directeur des Opérations Europe (COO Europe)

Ecocert

Suggested Sessions

Nov 30, 2026

10:00 AM - 10:30 AM

Salle 4

AI agents are bringing undeniable changes to online shopping journeys. While remaining loyal to...

Agentic commerce is booming. While autonomous flows are considered as the new frontier, Human in the loop flows are now a reality. This panel discussion aims to address the perspectives of...

Emmanuelle Fenard

Responsable business développement innovation

XAVIER VASLIN

Credit Agricole Payment services

Responsable Innovation

Bruno Kovacs

Responsable Etudes et Standardisation Sécuritaires

Départ des visites guidées by Accenture - Place TFR

Augmented Sales Associate: Clienteling, AI Copilots, and Mobility

When AI becomes the sales associate's constant partner - enhancing service without diminishing the human touch.

Nov 30, 2026

10:00 AM - 10:30 AM

Salle 3

Engine, speed & AI: reinventing financial management

Sophie Cornay

QONTO

Business Unit Manager

From distribution to performance: how Swarovski is unlocking the full potential of its gift card

Gift cards are no longer limited to a brand’s own sales channels. Distributed through employee benefit platforms, loyalty programmes, employee reward schemes and other partner ecosystems, they help...

Olivia Moreau

Swarovski

Corporate Gift Manager

Anaïg Williamson

Buybox

Key Account Manager

AI-augmented commerce: why product data is becoming the primary driver of trust

Dec 1, 2026 | 3:50 PM - 4:35 PM
NEW TECHNOLOGIES / IA E-COMMERCE & OMNICHANNEL

Description

Presented by

Xavier Barras

Directeur des Opérations (COO)

Guillaume Fraisse

Directeur Transformation et Digitalisation Marchandise Groupe

Fanny Guélin

Senior AI Product Manager - Agentic commerce

Raphaël Kattan

Expert Retail - Maddyness - Directeur Général Associé TalenCo

Thierry Stoedzel

Directeur des Opérations Europe (COO Europe)

Suggested Sessions

AI agents are bringing undeniable changes to online shopping journeys. While remaining loyal to...

Augmented Sales Associate: Clienteling, AI Copilots, and Mobility

Engine, speed & AI: reinventing financial management

From distribution to performance: how Swarovski is unlocking the full potential of its gift card

The european retail exhibition

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Cookie Policy

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Contact

AI-augmented commerce: why product data is becoming the primary driver of trust

Dec 1, 2026 | 3:50 PM - 4:35 PMNEW TECHNOLOGIES / IAE-COMMERCE & OMNICHANNEL

Description

Xavier Barras

Directeur des Opérations (COO)

Guillaume Fraisse

Directeur Transformation et Digitalisation Marchandise Groupe

Fanny Guélin

Senior AI Product Manager - Agentic commerce

Raphaël Kattan

Expert Retail - Maddyness - Directeur Général Associé TalenCo

Thierry Stoedzel

Directeur des Opérations Europe (COO Europe)

AI agents are bringing undeniable changes to online shopping journeys. While remaining loyal to...

Augmented Sales Associate: Clienteling, AI Copilots, and Mobility

Engine, speed & AI: reinventing financial management

From distribution to performance: how Swarovski is unlocking the full potential of its gift card

General Terms and Conditions

Privacy policy

Cookie Policy

Terms of use

Contact

Dec 1, 2026 | 3:50 PM - 4:35 PM
NEW TECHNOLOGIES / IA E-COMMERCE & OMNICHANNEL