How Carrefour utilises AI-powered personalised challenges to drive customer growth

Dec 1, 2026 | 12:40 PM - 1:10 PM
NEW TECHNOLOGIES / IA MARKETING & COMMUNICATION E-COMMERCE & OMNICHANNEL

Description

Discover how Carrefour uses AI-powered personalised challenges to strengthen customer engagement and create more value across the customer journey. This session will explore how data and artificial intelligence can help deliver more relevant, individualized experiences, encourage participation, and support customer growth. Attendees will gain practical insight into how personalised activation strategies can turn customer data into measurable business impact.

Presented by

Cédric Chereau

VP EMEA & MD EagleAI

By

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