Hightouch: From idea to reality - Agentic for Marketing

Dec 1, 2026 | 1:20 PM - 1:50 PM

MARKETING & COMMUNICATION

Description

In this workshop, we’ll follow a day in the life of a modern marketer faced with a real-world challenge: boosting repeat purchases. Starting with a simple question in natural language, the agent-based AI analyses customer data, identifies an opportunity, builds a targeted audience, generates content consistent with the brand, launches a multi-channel campaign — email, SMS, push notifications and paid media — and then measures its impact. A practical demonstration to understand how to move from idea to marketing action more quickly and with greater personalisation, control and measurability.

Presented by

By

Suggested Sessions

*/