Diversifying your business with gift cards: perspectives from Gulli and Global POS

Description

Gift cards are no longer simply a way to fund a future purchase: they are becoming a powerful tool for brands to turn their recognition into new business opportunities. Gulli Go’s story illustrates Gulli’s diversification strategy: from a children’s TV channel to licensed retail products and Gulli Parc indoor leisure parks, through to the launch of Gulli Go, its platform dedicated to family activities and outings. Its gift card, the first entirely dedicated to the family market, has one clear ambition: to get children and their families out, active and enjoying new experiences together. Discover how this multi-brand gift card creates a new revenue stream around leisure and travel activities, which technology choices made it possible to connect to a network of major brands from launch, and what lessons can be applied when building your own diversification strategy. A joint perspective from Gulli and Global POS on how the strength of a brand, combined with the gift card, can become a driver of diversification: faster to deploy, more engaging for partners, and more closely aligned with customer needs and behaviours.

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