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Nov 30, 2026 | 2:00 PM - 2:30 PM
NEW TECHNOLOGIES / IA MARKETING & COMMUNICATION E-COMMERCE & OMNICHANNEL

Description

From insight to impact: how media powers retail strategy and drives measurable business results. What if media became a genuine growth lever for your own brand? Powered by unique proprietary signals - purchase, browsing, streaming behaviour - and premium content that complements linear TV, a retailer can turn its advertising investment into customer acquisition, loyalty and measurable sales, not just impressions. The session closes with a concrete case run with a French retailer, with impact measured all the way to the till.

Presented by

Julie Saillour

By

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