When AI Helps Customers Visualise Their Ideas: Heytens’ New Customer Journey

Dec 1, 2026 | 10:40 AM - 11:10 AM

NEW TECHNOLOGIES / IAE-COMMERCE & OMNICHANNEL

Description

How can brands combine the autonomy offered by digital tools with the human expertise essential to delivering a premium experience? Heytens, a Flemish-origin brand specialising in made-to-measure window treatments, has reimagined its customer journey by putting digital technology and artificial intelligence at the service of its craftsmanship. The challenge: to support each customer at the right moment, according to the stage of their project, without compromising on the quality of personalised advice, measuring services and expert installation. Through an omnichannel approach, Heytens and Antadis have developed new digital journeys that enable customers to explore their ideas, refine their projects with an AI-powered advisor and visualise their future window treatments through photorealistic renderings before booking an appointment with a human advisor. This conference will explore how digital technology and AI can create a smoother customer journey, bridge the gap between inspiration and decision-making, and strengthen the complementarity between technology and human expertise to drive customer acquisition and satisfaction.

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