How Guerlain and Rimowa turn customer experience into a performance driver

Description

A store measures its foot traffic and its revenue. What happens in between remains largely invisible. Guerlain and Rimowa each have their own approach to the store visit: appointments for in-store services, masterclasses and client events for one; after-sales care and sales appointments for the other. In both cases, the same questions come up: how do you bring customers into the store, what does it change for store teams, and how do you measure the return? If you're wondering where to start, or why what you've put in place isn't gaining traction, this session is for you.

Presented by

By

Suggested Sessions

*/