Balzac Paris x WAX: Conversational Marketing at the Heart of Meaningful Customer Relationships.

Description

As newsletters lose momentum, Balzac Paris has turned to WhatsApp to build a more direct and personalized relationship with its customers. Alice Bindler (CRM & Acquisition Manager at Balzac Paris) and Guillaume Escolier (CEO and Co-Founder of WAX) will share the behind-the-scenes of this conversational CRM strategy, covering product launch campaigns, automated welcome journeys, abandoned cart reminders, and back-in-stock alerts. The session will explore campaign performance, integration with the existing CRM ecosystem, and future opportunities in customer loyalty, artificial intelligence, and international expansion.

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