Can Craftsmanship Scale? Gianvito Rossi and Boggi on Building a Seamless Omnichannel Experience Where Every Touchpoint Feels Bespoke

Description

Italian brands have built their reputation on craftsmanship, attention to detail and a deeply personal relationship with their clients. But how do you preserve that uniqueness when the client moves between store, e-commerce, social media and marketplaces, often within the same purchase journey? In this session, the brands Gianvito Rossi and Boggi share how they are rethinking the omnichannel experience to make every interaction feel tailor-made. Each brand speaks from its own perspective, one from luxury footwear and one from contemporary menswear. They discuss the role of data and a unified view of the client. They also cover integration between physical and digital channels, and how AI-native technologies can support store teams instead of replacing them. The result is a concrete look at how excellence can scale without losing its soul.

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