Beyond products: how to create and scale high-value services in retail

Description

What if the main obstacle to your customers' purchases wasn't the price or the product... but what they have to do after buying it? Furniture to assemble, a TV to mount and set up, an air conditioner to install, a bike to build, a pergola to set up, a home appliance to repair... At Mr.Bricolage, 70% of customers who used the delivery and installation service state they would not have purchased their product without it. At Camif, 60% of customers who used the assembly service state they would have bought their furniture elsewhere or abandoned their purchase without it. Two numbers that challenge a common belief: services don't just generate additional revenue. They trigger purchases, prevent lost sales, and build long-term customer loyalty. The product creates desire. The service makes the purchase possible. And the service builds the relationship. But how do you turn this opportunity into a real growth driver? In this talk, Mickael Braconnier, CEO and co-founder of Dealt, will share concrete results and key takeaways to: → Sell more products by removing friction at purchase. → Boost revenue and margins with attractive, profitable service offerings. → Maximize attachment rates by placing services at the heart of the buyer journey, both in-store and online. → Guarantee an flawless customer experience through a nationwide network of qualified professionals. → Scale services seamlessly using technology and AI, without adding operational complexity. Real data, client case studies, and actionable methods to make services your next growth driver. What if your next bestseller wasn't a product, but the service that sells it? Join us afterward at booth B21 to continue the discussion and explore how to unlock the potential of services for your brand. Service is the new bestseller.

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